Technology is constantly changing. Learn about how companies in the Fortune 50 build strategy around this changing environment. Jorge works with some of the brightest minds in the industry to define, communicate, and grow their business.
WHAT DO YOU DO?
I work as a technology and strategy specialist within the Healthcare Life Sciences Division of a Fortune 50 Technology company. If I had to sum up the functions of the strategy team in three words, they would be: define, communicate, grow. Our team is responsible for defining the strategy and vision so we can meet the demands of our healthcare customers, communicating that vision both internally and externally and ultimately growing the healthcare business unit. This means our team is involved in a variety of tasks from financial planning, solution development, market intelligence & research, acquisitions and partnerships, communication of strategy and vision and overall business unit growth.
As a technology specialist, my job is to find and understand the underlying technology that enables us to provide services to our healthcare customers and also allow our business unit to grow and be competitive in the marketplace. This doesn’t mean that I develop specific solutions or offerings. What it does mean is that I work with the various teams who do develop our solutions to ensure they are doing so in line with our strategic vision and growth plan.
In any given week I can be building business plans to seek funding to develop new service offerings or solutions, working to articulate and communicate our strategy and vision to colleagues and customers, gathering market intelligence on markets we need to enter in the future or visiting with potential partners or acquisition targets.
WHAT ARE YOU LEARNING?
I will never cease to be amazed by how complex the healthcare environment is to work in. From government regulation, security and the overwhelming cost of delivering quality healthcare to the intricate relationships between constituents in the healthcare ecosystem (providers, payers, life sciences and pharmaceuticals), it can be overwhelming to think about the scale of where healthcare needs to go in the US. For me, the most important lesson I’ve learned is that healthcare is, and always should be, centered on the patient and delivering the best care possible. All solutions, technologies, and systems must be aligned to achieve that goal. That’s easy to lose sight of.
In terms of career, one of the most important pieces of advice I’ve received is to always strive to be the best at what you’re doing. This seems cliché in many ways, but looking back, too often early in my career I rolled my eyes at being given tasks I considered mundane or beneath me. The most successful people I’ve come across in the workplace are those that do every task to the highest quality regardless of what that task is. Those are the people others want to work with and when opportunities arise, those are the people who will be sought out.
A DAY IN THE LIFE
7:30 AM – I arrive in the office by 7.30 A.M. The hour before 8.30 rolls around allows me quiet time to respond to emails and plan what I’m going to do that day. Looks like we have a weekly strategy call at 9.00 where I have to present the status of our current partnership discussions….
9:00 AM – By 9.00 I have the partnership dashboard updated and I tell my team how things are progressing with our partnership discussions. One company we talked to wants a lot of investment up front to be our partner – we discuss our return on investment and decide it’s not worth it. I’ll have to contact that partner and terminate our partner discussions diplomatically....
10:30 AM – We just acquired a new technology company outside of the healthcare division that will help us deliver security solutions to our customers. Although this acquisition occurred outside of the healthcare business unit, I want to talk to some of our new colleagues to understand their offerings and see if we can leverage our new capabilities for our healthcare customers. After hearing about their technology, I decided to develop a summary presentation that I can deliver to our team.
12:00 PM – Our strategy team meets with the head of the healthcare business unit to discuss an acquisition target that we would like to pursue. I’ve spent the last three weeks developing a technical overview of this target to show how we could use their technology to augment some of our solutions. We are given the go-ahead to approach the company for initial discussions. I go meet with our legal team to kick off the process of getting a non-disclosure agreement written and sent to the company of interest.
2:00 PM – I start developing a financial model for a new solution we’re thinking of deploying. The model is a basic outline of what we can expect in terms of revenue if we deploy this solution to our existing customer base. It’s not an exact model, but it will give an impression of whether this solution can help us grow financially. I love me some excel….
4:00 PM – I meet my boss to review a presentation we have to give the following week to some industry analysts. Frequently we meet with commentators and market analyst for healthcare to explain our vision for where we see healthcare going and how we are helping our customers. We work closely with our marketing team to ensure that the messages we are sending to the external analyst are closely aligned with our marketing material.
5:30 PM – I log into the company travel planning website to book my travel for later in the week to attend a customer conference that we are conducting. We try to meet with groups of our customers frequently to make sure we understand their needs. Mostly there will be Chief Technology Officers and Chief Information Officers in attendance. We kick off almost all of these sessions with the same question to our customers - “What are the top 5 things keeping you awake at night?” We use this to really understand things from our customers’ perspective. In these sessions, we let them do the talking.
6:00 PM – I check the list of things I planned at 7:30 this morning to see if I’m at least some of the way complete my list….! Looks like I’ve gotten about 50% done…sounds about right for a typical day.